Kalamandir partners with Salesforce to boost customer experience

Hyderabad: Salesforce, a leading customer relationship management (CRM) platform, announced collaboration with Sai Silks (Kalamandir) Ltd, a prominent ethnic fashion brand. This partnership aims to create a personalized and seamless shopping for Kalamandir's customers.

Kalamandir will leverage Salesforce's Customer Data Platform (CDP) and Marketing Cloud to gain deeper insights into their customers' preferences and behavior. This will allow them to deliver targeted marketing campaigns, recommend relevant products, and provide a more consistent experience across all touchpoints. Prasad Chalavadi, Founder & MD of Sai Silks (Kalamandir) Ltd, said: “Customer-centricity is at the core of our business. This collaboration with Salesforce will empower us to provide personalized services and enhance the overall customer experience.” Arun Parameswaran, MD, Sales, Salesforce India, said: “We are thrilled to support Kalamandir's vision for transforming the retail industry.